Designer and Developer
GEVMARA
Website Re-Build
A walk-through of the process of my work as a Digital Experience Specialist implementing a re-design of the website for Gemvara, a customizable fine jewelry brand.
The Problem:
Despite the significant increase in mobile usage to 55% in 2021, our website continued to prioritize a desktop-centric design approach. This disparity led to a disjointed user experience on mobile devices, impeding navigation, reducing engagement, and hampering sales conversion rates.
Desired Outcome:
Our primary objective was to enhance user engagement, encouraging visitors to spend more time on the site. Optimizing the site for mobile and tablets would improve accessibility and user experience. Additionally, by fostering familiarity with our brand through informative content, particularly in the realm of fine jewelry education, we aimed to create a more intuitive and enriching experience.
My Role:
As a digital experience specialist, I orchestrated the integration of a new mobile-friendly design provided by the creative team. Transforming desktop menus into streamlined mobile carousels and condensed navigation options,, I aimed to simplify navigation and guide users through their shopping journey. Additionally, I addressed SEO concerns by optimizing text readability and searchability, enhancing our online visibility.
Challenges:
Initially, the website utilized JPEGs with embedded text, hindering SEO performance and interactivity. To address this, I re-built these elements into customizable templates, streamlining the process for future updates.
Additionally, integrating educational content seamlessly into the shopping journey posed a challenge. Collaborating closely with the marketing team, I developed interactive shopping experiences that provided valuable information on gemstones and metals, enhancing user satisfaction and empowering customers with knowledge for long-term jewelry care.
Outcome:
My restructuring of webpages with templated designs significantly expedited update times, reducing them by 40%.
Notably, customer service ratings were over 95%, which was influenced by improved usability and accessibility of educational resources within navigational menus.
The inclusion of educational content in shopping experiences contributed to fewer returns and product-related issues, further enhancing customer satisfaction and loyalty.
