Designer and Developer
Haley's Vintage Wear
Website Re-Build
Revamp of the web presence of an Essex-based vintage clothing brand, undertaking a comprehensive redesign that involved crafting graphics and optimizing SEO strategies.
Project Goals:
Haley, the proprietor of a vintage-inspired clothing brand based in Essex, UK, sought to revamp her website to better reflect the brand's quirky 1950s Americana style. Additionally, she aimed to enhance customer retention and improve SEO performance.
Prototyping:
The project involved redesigning various components of the website while retaining existing elements, reimagining their layout and aesthetics. Utilizing tools like Photoshop and InDesign, I updated designs, incorporating customer photos, brand links, and Haley's personalized writing to infuse her unique personality into the site.
My Role:
My primary role in this project was as a designer, focusing on enhancing visual aesthetics rather than completely overhauling functionality. Leveraging Photoshop and Illustrator, I utilized Haley's existing assets to craft a website that authentically showcased her personality alongside her clothing line.
Challenges:
The main challenge stemmed from aligning the website's redesign with Haley's deeply personal connection to her brand. I prioritized open communication and collaboration, ensuring each design iteration resonated with her vision and values.
Outcome:
The website update yielded significant improvements, with the average session duration increasing by 30 seconds and sales experiencing a notable 20% increase compared to the previous quarter. This success underscored the effectiveness of the redesign in enhancing user engagement and driving sales growth.
